Founded by Danish born Caroline Van Luthje, Wild Swans offers Scandinavian fashion, homeware and beauty. The name ‘Wild Swans’ comes from the fairytale ‘The Wild Swans’, by Hans Christian Andersen. It perfectly describes the range of designers as well as the customers – Beautiful, strong gracious birds with a bit of an edge’.

Wild Swans first opened it's doors in 2004, West London, Chiswick. With a year of great success another store in Islington opened shortly after. The Wild Swans stores create a sense of Hygge, with it’s Scandinavian homewares and styling.

Over the past decade Caroline has introduced brands such as Ganni and Stine Goya to the UK market, who are now globally well-known and respected brands. Always on the look-out for new danish brands, Caroline loves to support up and coming designers and helping them grow.


‘With two outposts in London - one in Islington, one in Chiswick - Wild Swans, in our humble opinion, is one of the best places to buy dresses in the capital'

‘Wild Swans as the best selection of Scandinavian fashion in London’
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