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Founded by Danish born Caroline Van Luthje, Wild Swans offers Scandinavian fashion, lifestyle, beauty and homeware. The name ‘Wild Swans’ comes from the fairytale ‘The Wild Swans’, by Hans Christian Andersen. It perfectly describes the range of designers as well as the customers – Beautiful, strong gracious birds with a bit of an edge.

Wild Swans is 95% Scandinavian. The stores always emanate a Scandinavian sense of Hygge and calm, punctuated by colour and a variety of new designers, gifts, furniture or statement pieces for the home.

Essentially there is a something for every occasion. We are known for having one of the best selections of Scandinavian in London.