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WILD SWANS STORY

Scandinavian fashion, wild-swans.com

Founded by Danish born Caroline Van Luthje, Wild Swans offers Scandinavian fashion, lifestyle, beauty and homeware. The name ‘Wild Swans’ comes from the fairytale ‘The Wild Swans’, by Hans Christian Andersen. It perfectly describes the range of designers as well as the customers – Beautiful, strong gracious birds with a bit of an edge.

Wild Swans is 95% Scandinavian. The stores emanate a Scandinavian sense of hygge and calm, punctuated by vibrant colour and a constant flow of new designers.

Essentially there is a something for every occasion. Wild Swans have the best selection of Scandinavian fashion in London.