PERSI

MEET PERSI: YOUR PERSONAL STYLE SIDEKICK

Meet Persi - your very own ‘Style Sidekick’, now live on Wild Swans.

Here to make shopping smarter, more personal, and tailored to what you actually wear - with outfit recommendations that work with your wardrobe.

No more guesswork. Just great outfit ideas that fit your style.

WHAT IS PERSI?

Persi is a smart styling tool that lives right here on our site.
Think of it as a digital stylist that:

Builds a picture of your wardrobe and personal style
Suggests complete outfit ideas styled around what you already own, like, and need
Helps you shop for pieces you’ll actually wear

With Persi, every recommendation is personalised in real time:

✨ Complete the look – outfit suggestions styled around your wardrobe.

🎉 Shop by occasion – from weddings to weekends, Persi tailors its edit to your needs.

👜 Mix old with new – upload pieces from your wardrobe to see how to style them with Wild Swans latest collections.

HOW TO USE PERSI?

It’s simple:
Click the Persi “P” icon whenever you see it.
Tell Persi what you’re shopping for - an occasion, a mood, or a gap in your wardrobe.
Upload an item from your wardrobe (optional) to build or refresh a look - Persi will style it with new pieces from Wild Swans.
Tell us about your sense of style - the more you say the more we learn.

Voila - Personalised outfit ideas tailored to your wardrobe and your style.

WHY USE PERSI?

No more endless scrolling or second guessing.

💸 Free and easy to use
🤍 Recommendations based on you
🕒 Save time and shop smarter

READY TO TRY?

Next time you’re browsing Wild Swans, look out for Persi’s yellow “P”.
Your shortcut to smarter, more personal shopping.

FAQs: GOT A QUESTION? WE'VE GOT YOU COVERED.

Here’s everything you need to know about Persi, your new personal ‘Style Sidekick’.

WHO IS PERSI?
Persi is an independent company partnering with retailers like Wild Swans to bring shoppers a more personalised online experience. Our recommendations are completely independent, based purely on what we believe matches your style and wardrobe needs, not on advertising or paid placements.

WHAT MAKES PERSI DIFFERENT?

Persi doesn’t just show you more of what you’ve already bought, it curates complete outfit ideas that work with what you actually own, like, and need. Every suggestion is designed to make shopping feel more effortless, more personal, and more you.

WHAT HAPPENS TO MY PERSONAL DATA?

Your privacy is our priority. The information you share stays securely with Persi and is never passed to retailers or third parties. We only use it to make your recommendations more accurate and more personal (see our platform terms & privacy policy for more information)

IS PERSI REALLY FREE TO USE?

Yes. There is no cost to the shopper to use Persi - it’s completely free.

DO I NEED TO CREATE AN ACCOUNT WITH PERSI?

No not currently - there’s no sign-up required to use the service. In future, you’ll have the option in order to create an account to save your preferences across sessions and retailers.

HOW ACCURATE ARE THE RECOMMENDATIONS?

Persi uses AI that learns as you use it. Each time you share your likes, dislikes, and wardrobe items, Persi becomes more attuned to your personal style, enabling even more accurate, relevant recommendations over time.

CAN I UPDATE MY INFORMATION ON PERSI?

Yes - simply open the sidekick and update your answers at any time.

CAN I RETURN AN ITEM RECOMMENDED BY PERSI?

Of course. Persi helps you discover the right pieces, but all purchases and returns are made directly through Wild Swans, just as usual.

Not working? Want to share feedback? Email us at info@wild-swans.com and we will pass it onto the Persi team!