Copenhagen born Ganni projects a carefree spirit of Scandinavian personality. Creative Director Ditte Reffstrup and wife and founder Nicolaj Reffsrup had an aim to create a third alternative that contrasted generic Scandi-style, and pushed the boundaries by being colourful, playful and feminine with an effortless approach to design. Whilst of course proud of their heritage, they were certain they did not want to be limited by minimalist expression, so they sought to fill the gap in the contemporary market by creating experimental yet beautiful aesthetics, whilst still ensuring high quality product. Each season collection includes cult signatures such as pretty patterned dresses, seersucker, linen and organic cotton fabrications, as well as chunky knitwear and graphic t-shirts. Shop our selection below.