Nudie Jeans don't just sell jeans, they make them a lasting part of your life. Nudie Jeans are designed to withstand wear and tear and improve with age, like a second skin. They began in Gothenburg in 2001 with a commitment to the Earth and community. Their jeans are meant to be your "forever jeans" that can be repaired and passed down through generations. They make future classics that become vintage, not garbage.